3.0 / Corporate Design  ::
	..Corporate Identity: How Corporate Design (CD) and Corporate Identity (CI) differentiate, is not clear to everyone. Thereby it's completely simple: The CD bank on the CI, without CI no CD. Who engrosses the thought, realizes what goes wrong: Graphic artists create Logos or arrange business papers, without any idea of the identity of their customer. Maybe it looks pretty, but it isn't efficient, if business cards or business papers don't fit to the company. Especial that is very important today, because products and services are so exchangeable like never before - the companies must differ, over their identity.